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Marketing Help for Yoga & Wellness Teachers
20 years of corporate marketing experience put to work for your retreat and your practice.
Most yoga and wellness teachers are exceptional at what they do. Marketing it is a different skill entirely - and one that nobody teaches you in your 200-hour training.
Petya Spencer knows this firsthand. She is a certified yoga teacher herself and spent over 20 years as a marketing manager for a global company before founding Yogessa Retreats. She has sat in both seats: the teacher who loves the practice but dreads the promotion, and the marketing professional who knows exactly how to turn an audience into a fully booked retreat. She understands the corporate frameworks that actually work, and she understands the specific discomfort yoga teachers feel around selling themselves - because she has felt it too.
Whether you're hosting a retreat at Yogessa or building your teaching business from wherever you are in the world, Petya offers practical, personalised marketing support that speaks your language - from someone who genuinely understands both sides of the mat.
What's included free with every Yogessa Retreat package
Every teacher who hosts at Yogessa Retreats receives a done-for-you marketing toolkit as part of their package - at no extra cost.
Done-For-You Promotional Flyer
A professionally written and designed promotional flyer for your retreat - ready to share on social media, WhatsApp, and email from the moment your dates are confirmed.
No blank canvas. No design software. Just a polished, on-brand flyer that tells your students exactly why they should be there.
Retreat Launch Checklist
A step-by-step launch calendar that tells you exactly what to post, when to post it, and what action to ask your audience to take - from your first announcement through to your final booking push.
Never stare at a blank caption again.
Social Media Content Support
Available on our 7-Day Journey package. Done-for-you social media content created specifically for your retreat - so your launch feels consistent, professional, and completely manageable alongside your teaching schedule.
Marketing Help for Yoga & Wellness Teachers
20 years of corporate marketing experience put to work for your retreat and your practice.
Most yoga and wellness teachers are exceptional at what they do. Marketing it is a different skill entirely - and one that nobody teaches you in your 200-hour training.
Petya Spencer knows this firsthand. She is a certified yoga teacher herself and spent over 20 years as a marketing manager for a global company before founding Yogessa Retreats. She has sat in both seats: the teacher who loves the practice but dreads the promotion, and the marketing professional who knows exactly how to turn an audience into a fully booked retreat. She understands the corporate frameworks that actually work, and she understands the specific discomfort yoga teachers feel around selling themselves - because she has felt it too.
Whether you're hosting a retreat at Yogessa or building your teaching business from wherever you are in the world, Petya offers practical, personalised marketing support that speaks your language - from someone who genuinely understands both sides of the mat.
What's included free with every Yogessa Retreat package
Every teacher who hosts at Yogessa Retreats receives a done-for-you marketing toolkit as part of their package - at no extra cost.
Done-For-You Promotional Flyer
A professionally written and designed promotional flyer for your retreat - ready to share on social media, WhatsApp, and email from the moment your dates are confirmed.
No blank canvas. No design software. Just a polished, on-brand flyer that tells your students exactly why they should be there.
Retreat Launch Checklist
A step-by-step launch calendar that tells you exactly what to post, when to post it, and what action to ask your audience to take - from your first announcement through to your final booking push.
Never stare at a blank caption again.
Social Media Content Support
Available on our 7-Day Journey package. Done-for-you social media content created specifically for your retreat - so your launch feels consistent, professional, and completely manageable alongside your teaching schedule.
Need more support?
Petya works directly with yoga and wellness teachers - wherever you're hosting.
You don't need to be hosting at Yogessa to work with Petya. Her marketing services are available to yoga teachers and wellness retreat leaders building their practice anywhere in the world.
Marketing services for yoga & wellness teachers
Retreat Launch Strategy & Social Media Support
You have a retreat to fill and no idea where to start with promoting it. Petya will build you a clear, realistic launch plan -what to say, where to say it, and when so you can promote your retreat with confidence without spending every evening on Instagram.
Includes: Launch calendar, content pillars, caption templates, and a posting schedule tailored to your audience and your timeline.
Retreat Copy & Descriptions
The words you use to describe your retreat are the difference between a teacher who fills their mats and one who doesn't. Petya writes retreat copy that speaks directly to your ideal student website descriptions, sales page copy, email announcements, and social media captions that feel authentic to your voice. Includes: Full retreat description, short-form social copy, and an email announcement to your existing list.
Email Marketing for Teachers
Your email list is your most valuable marketing asset and most teachers barely use it. Petya will help you build a simple, effective email strategy that nurtures your student community, announces your retreats with confidence, and converts subscribers into bookings without feeling pushy or salesy. Includes: Email sequence strategy, written templates, and guidance on list-building for teachers.
SEO for Teacher Websites
If your ideal students can't find you on Google, your website is working against you. Petya will audit your existing website, identify the keyword opportunities your competitors are missing, and give you a clear action plan for improving your search visibility - in plain English, with no technical jargon. Includes: SEO audit, keyword recommendations, meta title and description rewrites, and an on-page optimisation checklist.
You don't need to be hosting at Yogessa to work with Petya. Her marketing services are available to yoga teachers and wellness retreat leaders building their practice anywhere in the world.
Marketing services for yoga & wellness teachers
Retreat Launch Strategy & Social Media Support
You have a retreat to fill and no idea where to start with promoting it. Petya will build you a clear, realistic launch plan -what to say, where to say it, and when so you can promote your retreat with confidence without spending every evening on Instagram.
Includes: Launch calendar, content pillars, caption templates, and a posting schedule tailored to your audience and your timeline.
Retreat Copy & Descriptions
The words you use to describe your retreat are the difference between a teacher who fills their mats and one who doesn't. Petya writes retreat copy that speaks directly to your ideal student website descriptions, sales page copy, email announcements, and social media captions that feel authentic to your voice. Includes: Full retreat description, short-form social copy, and an email announcement to your existing list.
Email Marketing for Teachers
Your email list is your most valuable marketing asset and most teachers barely use it. Petya will help you build a simple, effective email strategy that nurtures your student community, announces your retreats with confidence, and converts subscribers into bookings without feeling pushy or salesy. Includes: Email sequence strategy, written templates, and guidance on list-building for teachers.
SEO for Teacher Websites
If your ideal students can't find you on Google, your website is working against you. Petya will audit your existing website, identify the keyword opportunities your competitors are missing, and give you a clear action plan for improving your search visibility - in plain English, with no technical jargon. Includes: SEO audit, keyword recommendations, meta title and description rewrites, and an on-page optimisation checklist.
Why teachers trust Petya with their marketing
Petya is not a social media manager who learned about yoga.
She is a certified yoga teacher who spent over 20 years as a marketing professional - building campaigns, managing brands, and driving results for a global company.
She understands the specific tension that yoga and wellness teachers feel around marketing: the discomfort of selling, the fear of coming across as inauthentic, the exhaustion of maintaining a consistent online presence while also running a teaching schedule.
Her approach is practical, honest, and completely tailored to you. No generic advice. No one-size- fits-all templates that don't fit your voice. Just clear, experienced guidance from someone who genuinely understands both sides of the mat.
Ready to stop guessing and start growing?
Tell Petya a little about your teaching practice, your retreat goals, and where you're currently stuck with your marketing. She'll be in touch personally within 24 hours.
"You built your teaching practice on authenticity. Your marketing should feel exactly the same way." - Petya Spencer.
Prefer to chat directly? hello@yogessa.co.uk or WhatsApp Petya →
Why teachers trust Petya with their marketing
Petya is not a social media manager who learned about yoga.
She is a certified yoga teacher who spent over 20 years as a marketing professional - building campaigns, managing brands, and driving results for a global company.
She understands the specific tension that yoga and wellness teachers feel around marketing: the discomfort of selling, the fear of coming across as inauthentic, the exhaustion of maintaining a consistent online presence while also running a teaching schedule.
Her approach is practical, honest, and completely tailored to you. No generic advice. No one-size- fits-all templates that don't fit your voice. Just clear, experienced guidance from someone who genuinely understands both sides of the mat.
Ready to stop guessing and start growing?
Tell Petya a little about your teaching practice, your retreat goals, and where you're currently stuck with your marketing. She'll be in touch personally within 24 hours.
"You built your teaching practice on authenticity. Your marketing should feel exactly the same way." - Petya Spencer.
Prefer to chat directly? hello@yogessa.co.uk or WhatsApp Petya →
Frequently asked questions
Q: Do I need to be hosting at Yogessa to get marketing support from Petya?
A: No. Petya's marketing services are available to yoga and wellness teachers building their practice anywhere in the world. You don't need to have a Yogessa retreat booked to work together.
Q: I've never run a retreat before. Can Petya still help me?
A: Absolutely. In fact, most teachers Petya works with are either planning their first retreat or have hosted one before and found the marketing overwhelming. Her approach is practical and jargon-free - no experience required.
Q: What's included in the free marketing toolkit for Yogessa Retreats teachers?
A: Every Yogessa Retreats package includes a done-for-you promotional flyer and a retreat launch checklist. The 7-Day Journey also includes social media content support. All included at no extra cost.
Q: How is Petya's marketing support different from hiring a generic social media manager?
A: Petya is a certified yoga teacher with over 20 years of corporate marketing experience. She understands the specific challenges yoga teachers face around marketing - the discomfort of selling, the time pressure, the need to stay authentic. Her support is tailored specifically to teachers, not adapted from a generic marketing playbook.
Q: Do you offer ongoing marketing support or one-off projects?
A: Both. Some teachers work with Petya on a single project such as a retreat launch. Others prefer ongoing support as they grow their practice. Tell us what you need in the enquiry form and Petya will suggest the best approach.
Q: I'm not very tech-savvy and find marketing overwhelming. Is Petya's support still right for me?
A: That's exactly who Petya works best with. Her approach is designed for teachers who find marketing confusing, time-consuming, or just deeply uncomfortable - not for people who already know what they're doing. Everything is explained in plain language, built around your specific situation, and paced so it never feels overwhelming. You don't need any technical knowledge to get started - just tell Petya where you are and what you're trying to achieve.
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